Sett Social helped me define the brand proposition for my business. To identify the very essence of why we exist and to clearly articulate that value to the market - including some differentiators that I hadn’t considered.
Very thorough with deep research into a niche domain unfamiliar to Dan at the time. The generation of a brand proposition document was one of the key deliverable along with a second phase to bring those values to life. I now have a living document that I can refine over time and revisit on a frequent basis to remind myself of the business values.
Very happy with the approach and agreed deliverables.