Written by Anna Sonnenberg

26 Social Media Marketing Books to Help Your Agency Thrive


At Social Agency Scout, we love books and learning always about social media marketing. So, we’ve put together a list of some favorites to inspire your inner bookworm.

To stay on top of social media trends and tactics, you might follow marketing blogs or subscribe to industry newsletters.

But when you want to master new skills or level up your strategy, reading the latest social media marketing books is essential.

Whether you want to develop more compelling content, connect with followers in a more authentic way, or optimize your approach on certain social media platforms, the right book can help you reach your goals.

So what should you add to your agency’s bookshelf first?

Social Media Marketing Books to Add to Your TBR Pile

Check out these 26 social media marketing books that can help your agency thrive.

1. Age of Influence: The Power of Influencers to Elevate Your Brand

Age of Influence

By Neal Schaffer

If you want to get customers to talk about your clients’ brands, you have to join the right conversations and grow strong relationships.

“The Age of Influence” explains why influencer marketing is key to spreading your message.

Why Read It:

Read this book to learn how to …

  • Find influencers
  • Develop campaigns
  • Measure return on investment (ROI)

2. Content Mavericks: How to Grow Your Business With Insanely Shareable Content

Content Mavericks

By Andrew Pickering and Pete Gartland

If you’re feeling discouraged by the limited traction from your social media marketing campaigns, “Content Mavericks” has the inspiration and actionable steps you need to turn things around.

Why Read It:

Check out this resource to learn how to attract an engaged audience, grow your clients’ brands, and create a content marketing strategy that drives sales.

3. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

Crushing It

By Gary Vaynerchuk

Could your clients’ personal brands use a bit of a boost? In “Crushing It!” bestselling author Gary Vaynerchuk explores how to build influence in any industry and on every social media platform.

Why Read It:

Pick up this book to get a blueprint that you can use to establish your clients’ brands on YouTube, Instagram, Snapchat, and other major social channels.

4. Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

Data in Digital Advertising

By Dominik Kosorin

Whether you offer pay-per-click (PPC) advertising or paid social posts, “Data in Digital Advertising” can help your team understand and utilize clients’ data.

Why Read It:

Grab this resource to learn everything from data sources and third-party suppliers to privacy issues and developing an effective data strategy for your agency.

5. Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business

Dynamic Digital Advertising

By Dawn McGruer

If you’re looking for social media marketing books that touch on search engine optimization (SEO), email, influencer marketing, and other aspects of the digital landscape, add “Dynamic Digital Marketing” to your reading list.

Why Read It:

Pick up this book to discover eight essential ways to promote your clients’ brands online with a comprehensive digital marketing strategy.

6. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing

By Joe Pulizzi

When you’re ready to break through the clutter of mediocre material and start creating content that drives results, “Epic Content Marketing” is here for you.

Why Read It:

Get this resource to learn from informative case studies, write and curate engaging content, leverage social media channels, and measure your clients’ content marketing performance.

7. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes

By Ann Handley

If writing social media copy isn’t your strong suit, “Everybody Writes” can help you acquire the skills you need to start creating better content right away.

Why Read It:

Browse this guide for helpful tips on developing a recognizable style, publishing content that resonates with customers, and applying your newfound writing chops across all your social media and digital marketing channels.

8. Fanocracy: Turning Fans Into Customers and Customers Into Fans


By David Meerman Scott and Reiko Scott

Transforming social media followers into loyal customers—and vice versa—doesn’t have to be difficult.

Why Read It:

Get a copy of “Fanocracy” for advice on generating word-of-mouth marketing for your clients, turning fans into brand ambassadors, and insightful examples from industries ranging from software to auto insurance.

9. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Faster Smarter Louder

By Aaron Agius and Gián Clancy

It isn’t easy to break through all the noise on social media, but “Faster, Smarter, Louder” can help you attract the attention your clients deserve.

Why Read It:

Check out this book to learn how you can deliver more value, build a more authentic presence on social media, and ensure your clients’ brands are more visible online.

10. Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers

By Derek Thompson

Social media success is both an art and a science—and it all starts with understanding what drives popularity on key digital channels.

Why Read It:

Read “Hit Makers” to rethink the compulsion to “go viral” and get inspired to make your clients’ brands irresistible on social media.

11. Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Hug Your Haters

By Jay Baer

Not everyone has something nice to say on social media, but that doesn’t mean negative comments and snarky subtweets have to get you down.

Why Read It:

Pick up a copy of “Hug Your Haters” and get to know the two types of complainers—and how to provide a response that turns negative statements into positive engagement.

12. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic, and Generating Predictable Profits

Instagram Secrets

By Jeremy McGilvrey

Instagram marketing is about much more than using the right filters or adding viral hashtags.

Why Read It:

Get a copy of “Instagram Secrets” to discover how to get more out of this social media channel by attracting more ideal customers, generating warm leads, driving sales, and testing new ideas.

13. The Lead Machine: The Small Business Guide to Digital Marketing

Lead Machine

By Rich Brooks

Need to amplify lead gen efforts for your clients? “The Lead Machine” has tons of actionable advice for lead generation via social media, SEO, and email marketing.

Why Read It:

Read this resource to master the BARE essentials method and get better results for your clients on every digital marketing channel.

14. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter

Likeable Social Media

By Dave Kerpen, Michelle Greenbaum, and Rob Berk

Being likeable on social media means many things to many brands—and it’s often up to you to find out what it means for your clients’ audiences.

Why Read It:

Now in its third edition, “Likeable Social Media” offers a nuanced look at brand building, cultivating loyal customers, increasing visibility, and graciously handling negative feedback on the platforms that matter to your clients.

15. Marketing Rebellion: The Most Human Company Wins

Marketing Rebellion

By Mark Schaefer

As the social media landscape becomes more technologically advanced, it’s easy to lose sight of the human side. “Marketing Rebellion” can help your team make more authentic connections by leveraging the power of consumers.

Why Read It:

Read this book to discover the five human truths that should form the core of your agency’s digital strategy.

16. Networking in the 21st Century on LinkedIn: Creating Online Relationships and Opportunities

Networking in the 21st Century on LinkedIn

By David J.P. Fisher

LinkedIn can be a powerful platform for building B2B relationships for your agency or your clients—as long as you know how to use it effectively.

Why Read It:

Check out “Networking in the 21st Century on LinkedIn” for advice on creating a personal brand, offering value, and establishing impactful connections on LinkedIn.

17. No B.S. Guide to Direct Response Social Media Marketing

No BS Guide to Direct Response Social Media Marketing

By Dan S. Kennedy and Kim Walsh Phillips

Social media likes and shares might look good, but do these vanity metrics actually contribute to measurable results? Get this guide and implement direct response strategies to attract customers, convert cold traffic, and drive revenue with paid social.

18. One Million Followers: How I Built a Massive Social Following in 30 Days

One Million Followers

By Brendan Kane

There may not be any shortcuts to building a huge following on social media. But by following a tried-and-true roadmap, you can attract the right audience quickly and strategically.

Why Read It:

Read “One Million Followers” to understand how to gain the right followers, create authentic content, and establish a unique and massively popular brand on social media.

19. Platform: The Art and Science of Personal Branding


By Cynthia Johnson

To create an influential personal brand, you need tons of devoted followers—but that’s far from all. “Platform” outlines the process you need to help clients evolve into in-demand influencers.

Why Read It:

Read this book to master social proof, influencer marketing, and building an authentic brand.

20. See You on the Internet: Building Your Small Business With Digital Marketing

See You on the Internet

By Avery Swartz

With billions of users and countless brands on social media, how do make sure yours stands out in the right way? “See You on the Internet” has the framework you need to build effective social media marketing strategies for clients.

Why Read It:

Pick up a copy and discover the five key steps to getting started with digital marketing for small businesses.

21. Social Media Marketing Workbook: How to Use Social Media for Business

By Jason McDonald

Need a resource that everyone on your team can reference—from the interns to the CEO? The 2020 edition of “Social Media Marketing Workbook” is the step-by-step guide you need to understand the basics.

Why Read It:

Keep a copy on hand to answer all your questions about creating content, mastering social media platforms, and marketing brands effectively.

22. This Is Marketing: You Can’t Be Seen Until You Learn to See

This Is Marketing

By Seth Godin

If you’re eager to rethink how you approach marketing and advertising, let this book serve as your inspiration. “This Is Marketing” teaches you how to use social media marketing to solve other people’s problems—while growing your brand.

Why Read It:

Get a copy to learn how to build trust and credibility, help your customers, and tell more relevant stories.

23. YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

YouTube Secrets

By Sean Cannell and Benji Travis

If your clients want to build engaged audiences on YouTube, this well-reviewed has your roadmap.

Why Read It:

Read “YouTube Secrets” to learn the seven keys to creating a profitable channel, 10 ideas for driving revenue on social media, and tips from over 100 of the channel’s most popular creators.

24. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand

By Donald Miller

How advanced are your team’s storytelling skills? In this book, Donald Miller introduces his groundbreaking StoryBrand method, a technique that helps large, small, and even micro-brands connect with customers.

Why Read It:

Read this book to learn the seven story points and discover how to make human connections throughout your social media marketing efforts.

25. The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency

By Josh Nelson

Ready to reach the next stage of agency growth? “The Seven Figure Agency Roadmap” has the essential resources for leveling up your agency.

Why Read It:

Read this resource to rework your mindset, update your business model, and raise your income ceiling.

26. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers

Traffic Secrets

By Russell Brunson

If your social media funnels could use a few more leads, “Traffic Secrets” has the answer.

Why Read It:

Read this book to learn how to define your ideal customers, where to find them, and how to transform their world.

In Conclusion

From YouTube to Instagram, these resources can help you develop smarter strategies and get better results for clients. With these social media marketing books at your fingertips, everyone on your agency’s team can level up.

Anna Sonnenberg

Anna Sonnenberg is a digital marketer who specializes in paid social strategy, social media management, content strategy, and email marketing. For over six years, she has run Sonnenberg Media, a digital micro agency that works with small businesses in the natural food and beverage industry, health and sustainability market, and travel space.